As we approach the second anniversary of the launch of the SimioAudience cooperative database, we want to thank you for your partnership and celebrate our tremendous progress. SimioAudience In September 2020 we launched a next-generation co-op with a vision to modernize data company techniques and, more importantly, to vastly improve the nonprofit industry’s struggling acquisition [...]
Washington, DC (February 17, 2022) - SimioCloud, a Moore company, announces the hiring of Matt Frattura as Chief Strategy Officer of SimioCloud. Frattura was previously EVP of Global Media, a Moore company. Frattura has more than 15 years of media planning and buying experience, including at Data Axle where he led the Apogee [...]
Cloud-based, SimioAudience provides nonprofits with new acquisition audiences unavailable through current co-ops.
Read how SimioAudience helped a humanitarian organization scale its acquisition.
Cloud-based, SimioAudience provides nonprofits with new acquisition audiences unavailable through current co-ops.
Fundraiser's "buckets" of donors are leaky. The last annual Fundraising Effectiveness Project found that 80% of first-time donors will not become second-time donors. Thirty-nine percent of multi-year donors won’t give again this year. And the recapture rate of these donors has fallen almost 40% in four years. At the current rate, our donor files will be halved in the next decade on average. Our buckets have too many holes...so how do fundraisers adapt?
There are several companies that specialize in marketing for for-profit companies who are now trying to build models for nonprofits based exclusively on customer data. It doesn’t work. Here’s why.
