SimioOptimize

SimioOptimize talks to the donors who will actually donate

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The fundamental question for any fundraising or marketing campaign is “who should get this message?”. Unfortunately, the standard tools for answering this question are the same ones we used when we were trying to land people on the moon. If you believe that a donor changes fundamentally when their last gift was 12 months and one week ago, instead of 11 months and three weeks ago, these solutions are likely fine.

But if you want a better solution, read on.

  • RFM analysis – looking at someone’s recency, frequency, and monetary value of giving – was fine when it was all we had. The same thing for renting another organization’s list and saying a prayer. We have more information now: behavioral data from a person’s interactions online, demographic data, survey data, and more.

  • SimioOptimize brings all this together to give you a more accurate picture of who will donate and who won’t. You’ll save money, increase revenues, and use your donors’ and prospects’ time and attention for what matters to them.

  • And all data is scored in real-time. You can minimize your “sorry if our letters pass in the mail” apologies and know what changes in people’s lives make them more or less likely to respond. All this makes for constantly evolving models that bring in and retain the best donors.

If you are sick of spending on donor segments that won’t pay you back and prospects who will not convert, request a free consultation today.

SimioOptimize

Maximize Your Fundraising Investment

Request A Free Consultation