Traditional co-ops update their data whenever their member nonprofits decide to submit their files. And they batch their model updates. Because of this, their data can be up to six months out of date by the time you get to use it.
SimioAudience is part of SimioCloud. Because it lives in the cloud, it is continually updated with new information. Your models are updated instantly too, meaning you have today’s best prospects, not last quarter’s.
Traditional co-ops use transactional information only. That’s fine as far as it goes. But you know that people are more likely to donate to you if they are women. Or have volunteered for you. Or have a particular disease. Or have certainly political views or hobbies.
SimioAudience has all these data and it uses them to best predict who will become a donor to your organization. Find the new donors other co-ops will miss because they are only looking at one factor.
Better Knowledge Of Who's Who
Traditional co-ops use non-consolidated data. That means they don’t know which John Smith is which, or if they are the same person.
SimioAudience connects billions of data points through an identity graph that helps you address the right person every time.
Traditional co-ops are running your models using the same techniques they used last year, and the year before that. But machine learning techniques are always improving.
SimioAudience gets first access to the newest algorithms because it is built in the cloud. That allows it to combine the most up-to-date data with the greatest depth of data, delivering that data to state-of-the-art algorithms, making certain that you are talking to the right person every time.