Moving Beyond RFM to Audience-First Journeys

We now have thousands of data points, the advantages of artificial intelligence and machine learning, and decades of proof that there are better ways to build audiences than RFM.

More than that, our donors expect more. They deserve more. They deserve communications customized to them and their donor journey. This white paper shows why you should shift from RFM to model-based, audience-first solutions for happier, more profitable donors.

What and Why is a CDP?

What exactly is a CDP, and why does it matter? In this white paper, What and Why is a CDP, we explain constituent data platforms (CDP) using plain English. We’ll highlight each step in the CDP journey and why it’s essential to create a relevant experience that turns constituents into donors and donors into passionate advocates. We’ll give you the knowledge to position yourself closer to an integrated CDP.

This white paper will illustrate data collection, identification, prediction, activation, measurement, and repetition that can make a CDP your relevance engine.

Ready to talk?

If you have a question or would like to speak to someone at SimioCloud, please complete the form at the link below. You can also request a free consultation and/or quote.

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