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Increase in average gift

A disease charity has consistently used SimioAudience for their monthly campaigns since launch last Fall, moving from testing to rollout.

In their April mailing, SimioAudience’s Generous Gift model did exactly what it was supposed to do: increase average gift by more than double ($60.13 versus $28.17 for overall acquisition). Revenue per piece increased 7% overall. This means we can substantially increase your average gift without sacrificing revenue.

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Decrease in cost to acquire

A veterans’ service organization had strong results in their March 2020 notepad acquisition mailing with an average cost to acquire a donor of $18.80.

But the SimioAudience lists did even better. A model designed specifically for notepads had the second segment deliver a $8.93 cost to acquire and the first segment actually netted positive ($2.59 gained per new donor). Another model designed for stickers also delivered a $.43 cost to acquire for its first segment, showing that premium responsive models can have strong cross-premium applicability. This means we can specialize models to your packages and improve your results.

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Increase in average gift

A rescue mission/poverty alleviation organization‘s November 2020 acquisition mailing used co-ops for more than half of the mailing, with a -$.21 net per piece.

The SimioAudience next-generation co-op was a part of this but outpaced the field by netting positive with $.08 per piece. This is because it increased average gift by 81% with almost no negative impact on response rate. This means we can deliver better results than even co-ops who have been “optimizing” for you for years.

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Increase in average gift

A disease charity was looking to increase its average gift from under $20.

SimioAudience’s Generous Gift model did just that—increasing average gift by 50% and overall revenue per name by 13%. The charity was thrilled and is planning additional tests. This means that we can find more valuable donors than outside lists.

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Increase in revenue per piece

A poverty alleviation organization wanted to increase its average gift in acquisition in March 2021.

SimioAudience’s Generous Gift model not only increased average gift by 13%, but it also increased response rate by 10%. That meant a 24% increase in revenue per piece compared to their overall results. We are now testing into segment two of that same model to increase their viable scope. This means that increasing average gift doesn’t necessarily mean sacrificing response rate—you can have both more and better donors.

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