Fundraiser's "buckets" of donors are leaky. The last annual Fundraising Effectiveness Project found that 80% of first-time donors will not become second-time donors. Thirty-nine percent of multi-year donors won’t give again this year. And the recapture rate of these donors has fallen almost 40% in four years. At the current rate, our donor files will be halved in the next decade on average. Our buckets have too many holes...so how do fundraisers adapt?
Admin2020-04-07T16:49:16-05:00Why Consumer Data Isn’t Enough To Predict DonationsAdmin2020-04-07T16:49:16-05:00
There are several companies that specialize in marketing for for-profit companies who are now trying to build models for nonprofits based exclusively on customer data. It doesn’t work. Here’s why.