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Food banks are facing extraordinary financial demands. Elevated need requires targeted campaigns focused on increased response rates and higher average gifts.
In partnering with a national Food Bank consortium, we utilized an Ensemble solution to provide a blend of response and gift. This methodology resulted in higher campaign response rates and average gifts: 22% and 25% above campaign average, respectively.
With a long-term goal of increasing average gift and lifetime value, SimioAudience focused on an Ensemble solution that would increase average gifts while also driving higher response rates for this Veterans organization.
The Ensemble solution was created test large volumes for future deep continuations. A test design was implemented for the selection of two unique audiences each of 600,000 names, representing 6 million names, and mailed a few weeks apart. Revenue increased 24%. In addition, response was lifted by 67%, creating a holistic blend of revenue, response and scale.
Many environmental nonprofit organizations are challenged with finding the right blend of high response rate and average gift.
SimioCloud partnered with this nonprofit to develop custom solutions focused on finding donors most likely to respond with a higher gift.
Utilizing previous promotion files, SimioAudience developed two custom models; the Donor Response for a higher response rate and Generous Gift to drive revenue. The result of this holistic approach increased average gift by 26%, response rates by 57% and overall revenue per piece by 20%.
A religious organization focused on streamlined, strategic acquisition using SimioCloud solutions.
SimioAudience developed two custom models, a Generous Gift and a Donor Response to deliver unique names and promote to an audience most likely to respond.
The organization looked to SimioCloud to optimize all outside lists scoring these names in a post-merge optimization to determine those most likely to respond. This planning and partnership yielded an overall 1.33% response rate compared to a 0.82% campaign average.
Animal Welfare donors have a strong emotional tie to this sector. This organization was looking for donors who were not only cause-centric but could give larger gifts.
Our client tested the SimioAudience Generous Gift model in order to attract an audience that had the means to give more and was aligned with the mission of the organization. The result was a $47 gift compared to the campaign average of $24.
Nonprofits based in the Health and Medical sector are challenged with finding new donors who align with their cause.
We partnered with a national organization to develop a scalable solution focused on finding new mission-based donors.
SimioAudience Ensemble solution provided a 0.46% response rate which outperformed at a 138 campaign index. The Ensemble provides a robust audience with a depth of potential donors for increased volumes and rollout moving into 2022.
Other Results
A disease charity has consistently used SimioAudience for their monthly campaigns since launch last Fall, moving from testing to rollout.
In their April mailing, SimioAudience’s Generous Gift model did exactly what it was supposed to do: increase average gift by more than double ($60.13 versus $28.17 for overall acquisition). Revenue per piece increased 7% overall. This means we can substantially increase your average gift without sacrificing revenue.
A veterans’ service organization had strong results in their March 2020 notepad acquisition mailing with an average cost to acquire a donor of $18.80.
But the SimioAudience lists did even better. A model designed specifically for notepads had the second segment deliver a $8.93 cost to acquire and the first segment actually netted positive ($2.59 gained per new donor). Another model designed for stickers also delivered a $.43 cost to acquire for its first segment, showing that premium responsive models can have strong cross-premium applicability. This means we can specialize models to your packages and improve your results.
A rescue mission/poverty alleviation organization‘s November 2020 acquisition mailing used co-ops for more than half of the mailing, with a -$.21 net per piece.
The SimioAudience next-generation co-op was a part of this but outpaced the field by netting positive with $.08 per piece. This is because it increased average gift by 81% with almost no negative impact on response rate. This means we can deliver better results than even co-ops who have been “optimizing” for you for years.
A disease charity was looking to increase its average gift from under $20.
SimioAudience’s Generous Gift model did just that—increasing average gift by 50% and overall revenue per name by 13%. The charity was thrilled and is planning additional tests. This means that we can find more valuable donors than outside lists.
A poverty alleviation organization wanted to increase its average gift in acquisition in March 2021.
SimioAudience’s Generous Gift model not only increased average gift by 13%, but it also increased response rate by 10%. That meant a 24% increase in revenue per piece compared to their overall results. We are now testing into segment two of that same model to increase their viable scope. This means that increasing average gift doesn’t necessarily mean sacrificing response rate—you can have both more and better donors.